In cooperation with EFEX. Augmented Reality has everything included and everything you need for making life easier. We wanted to know how the audience of the Formula E Race in Zurich could benefit from this "new-to-mankind" technology? With the Holorace App you can liven up a 2D Map of the race track and the fan zone. You can easily navigate through the city and inform yourself about the track layout. It also informs you about the energy streams of a Formula E car. Imagine the potential for your marketing and sales approach: 1. Bring an incredible experience to mobile devices 2. Introduce a new way to access unlimited, interactive content 3. Entertain and increase your audience's engagement 4. Trigger strong emotions by inviting customers to an intense experience 5. Spread your message cross-channel through high-end 3D animations 6. Innovate to surprise and make your marketing approach unique Be first and share our mission - inspiring people.