Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.6.5
  • Adult Rating: 4+
  • File Size: 184.42 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 576,628 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Download it

    By Getoffofmylawn
    Great program. Helped me stay on track with the knowledge of my caloric intake along with my work out caloric expenditures.
  • Thought it was free

    By yetoso
    Would not allow me to use any part of it
  • Great app, less stable and useful with each update

    By Fantastic tool
    I've used the app for a number of years. It is very useful. However the new features are not worth the instability and delays in opening the app. Every other time I open the app it has a "one time only" update that delays your ability to get into the app to use it. It goes to blank screen frequently again making it hard to effectively use it for the tracking food and excercise. Update: the app has added the ability to freeze the entire phone. It asks daily if I want to purchase premium. The premium I would be interested in is one that has a list of foods without incomplete entries that do not list nutritional values and one that can go through the day without crashing or needing a one time update. The patterns and water tracking are not as helpful as the loss in reliability
  • Crashes on launch

    By YelpUpdateCrashesYourPhone
    App crashes on launch when Using Japanese OS language setting. Unusable
  • I’m losing wt!

    By missyHay
    I love this app! It really works! All I have to do is put in what I eat and it takes care of the rest!
  • Basic app works!

    By SamIam51
    I have only been using the app for 2 weeks but it’s easy to use and it records my exercise automatically thru the Runkeeper app and Apple Health app. I also like how you can scan barcodes of your food and adjust portion sizes.
  • Very helpful!

    By wego4awalk
    Easy to use and eye opening help as far as tracking what I’m eating. A great help!
  • Ripoff Report - Lose It!...Your Money

    By TBrunnings
    I fell for the free trial period deal and lost my money. First they charged me before the end of the trial, then after hours of back and forth I finally got them to refund me. Then a year later, they charged me again for a “auto re-enrollment” even though I cancelled the service the previous year. I didn’t catch that charge on my bank account till several months later, so they said it was too late and they couldn’t refund me. They said they could see that I didn’t use their app, and that I was erroneously charged, but there was nothing they can do. All I can tell you is be SURE you want this app before you sign up for it, because they will keep charging you even if you cancel, then tell you what they told me, and I quote; “YES we charged you, Yes you cancelled, NO you didn’t use our service, but NO we can’t issue a refund.” I have an investigation open with Google Play, but just want to let everyone know the mess they put me through so they could keep $30. I can’t stand it when corporations take my hard earned money without me getting any goods or services in return. Value vs. Cost...cost me $30 and the value was ZERO. I highly recommend the Under Armour apps like MyFitnessPal, MapMyRun, MapMyRide, etc. They have much better Customer Service, and are more fun, more affordable, and much more helpful for living healthier and happier. Lose It! Is for losers. Only thing you’ll lose is your money!
  • Excellent app

    By Toppooper
    I never write reviews but I really do love this app. Almost everything i eat is already loaded on their system. I stay within my calorie limit for the day/week, and have lost about 15 lbs in a month. 215-200. I didn’t go crazy and cut everything out. I eat some Halloween candy everyday but just keep within my calorie budget and the weight slips off. One thing i didn’t realize until using this app is I needed to be very honest about what i eat. At first I wasn’t honest enough. Now I even put in any pieces of gum I eat in as a snack. If i have 5 M&Ms, i put it in. I really enjoy this diet more than anything else I’ve ever done. I don’t feel like I’m sacrificing any foods i enjoy. I just have much better portion control now.
  • In a word: outstanding!

    By Gammon lover
    Easy to use, feature rich, seamless syncing across devices. Completely satisfied with this app. Highly recommended. Update: I have now used the app daily for over a month and continue to find it invaluable. It is one of the most useful and well thought out apps I have ever downloaded.