Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.1
  • Adult Rating: 4+
  • File Size: 201.70 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 596,373 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Now supports 12.9" iPad!

    By ryanalvarado
    Finally! I look forward towards this app getting split screen support.
  • Very Useful

    By ARBarbABR
    I wanted to revamp my eating lifestyle, and LoseIt was the main tool I used to do so. The food database wasn't amazing, but with immediate access to food history it very quickly becomes an easy process to log each day. It's also community based, so it’s getting better. It's just a really straightforward, convenient log for food and weight, and if you use it constantly, as immediately as possible, adding EVERYTHING regardless what or what size - it's on your phone, and doesn't take more time or energy than sending a text-it will help you. With long enough use you'll become more conscientious about your eating habits, and healthier as a result. I tried premium for a bit back in 2016 and while some aspects were useful you're not missing a ton without it. I know the challenges have become premium only, which is sad since they were a fun way to get more involved with the app, but they were also a bit limited, and inessential. Tl:Dr, I lost all my goal weight using this app in a straightforward, not too time-intensive way.
  • Stupid unfriendly app

    By Shopgirl@pro
    It’s 2019. My husband is a website developer. We played with this stupid app for an hour attempting to add recipes. Add food items that I actually eat. To no avail. I probably would have updated if the basics worked. Your loss. I’ll find another app.
  • Spectacular App!

    By Sort of shocked
    Please add water consumption to Reminders!
  • It just wants money

    By kariconner3
    I loved it at first, would break down my day with carbs, protein and fat. Then I noticed it kept crashing loosing my progress then today it decided, nah we won’t break your day down anymore unless you pay, back to fitnesses pal. They ACTUALLY let you use their app for free!
  • Enjoying :)

    By taynaboaventura
    Really good app! I’m using it everyday and it helps me to keep on track 💪🏼
  • Losing It

    By Hello kitty 82 🐱
    Last year I lost 30 pounds on Weight Watchers. I stopped doing it after I reached my goal and gained back half the weight I lost. My New Years resolution was to start back eating healthy. I read about this free app and decided to try it. I LOVE this app. I log in everything I put in my mouth. I scan the barcodes and select my serving size and add it to my day. So far I have lost 4.5 pounds in 15 days. I know that tracking what I eat has played a major role in my weight loss and I am so glad I decided to try this app and have recommended it to my family and friends as well.
  • Add stairs What is the xCalories for doing stairs at moderate rate (not stairmaster)

    By kabarta
    Add stairs What is the xCalories for doing stairs at moderate rate (not stairmaster)
  • Premium?

    By Nire11
    I signed up for premium and am being charged but can’t access the premium features in the app.
  • Easy, practical, useful

    By Leah K2
    Just what I needed - an app that lets me simply add meals, my weight and check on progress. The awards are a nice bonus.